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Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup, by Judy Robinett
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Review
"Judy Robinett is the real deal, a no-nonsense kind of person who is offering you access to 'insider' secrets to raising capital... Crack the Funding Code is filled with wisdom drawn from both sides of the table. It will show you how to create the right pitch, get to the right people, and package your offer the right way, so you can land your own million-dollar deal--no matter which 'Sharks' you are pitching." --Kevin Harrington, "As Seen on TV" Pioneer, Investor, Original "Shark" on Shark Tank "Robinett's experience as an angel investor indicates that too many entrepreneurs reach the cash-becomes-critical stage before seeking outside investors. The savvy entrepreneur knows that bringing in outside investors before money becomes an issue has [many] benefits. The Bottom Line: Use Robinett's been-there-funded-that advice to refine your business plan, select the type of funding source, develop your tailored pitches, make your presentations and negotiate a 'smart money' deal." -- Jim Pawlek, Biz Books [Abridged Review]Praise for How to Be a Power Connector, also by Judy Robinett"Judy Robinett is amazing...I wish I'd had [her] book at the beginning of my career!" -- Mark Burnett, Executive Producer of Shark Tank, The Apprentice and Survivor"Unlike many books in this genre, this one is written by a woman who has lived it.. . . Judy Robinett offers guidance on how to form authentic relationships that bring mutual benefits." -- Adam Grant, Wharton professor and New York Times bestselling author of Give and Take"How to Be a Power Connector is like an MBA in networking: an advanced course in finding and developing quality relationships with the people who can make the biggest difference in your professional success." -- Ivan Misner, founder and chairman of BNI"Talk about power! Follow Judy Robinett's logical, straightforward, and helpfully detailed advice, and you can be a 'Power Connector' yourself! Great ideas, well presented, with no 'wasted space' in her argument!" -- Don Peppers, coauthor of Extreme Trust: Honesty as a Competitive Advantage"Absolutely brilliant. A step-by-step guide to building a network that will be both invaluable to you and just as valuable to those whose lives you will now have the opportunity to touch. I can't imagine a more powerful book for one who truly desires to be a Power Connector." -- Bob Burg, coauthor of The Go-Giver and author of Adversaries into Allies"In the C-Suite or in your personal life everything comes down to the quality of your relationships. Judy's book helps you attract and maintain the relationships that will get you what you want most. Be a super connector now!" -- Jeffrey Hayzlett, TV host and bestselling author of Running the Gauntlet
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About the Author
Judy Robinett is a business thought leader who has been profiled in Fast Company, Forbes, Venture Beat, Huffington Post, and Bloomberg Businessweek. For more than 30 years, she has helped entrepreneurs find needed capital by connecting them with venture capitalists, angel investors, and other sources of funding.
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Product details
Hardcover: 272 pages
Publisher: AMACOM; Special edition (February 5, 2019)
Language: English
ISBN-10: 0814439837
ISBN-13: 978-0814439838
Product Dimensions:
6.3 x 0.9 x 9.3 inches
Shipping Weight: 14.9 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
49 customer reviews
Amazon Best Sellers Rank:
#33,966 in Books (See Top 100 in Books)
I had the pleasure to enroll in Judy Robinett's Crack the Funding Course, and true to her word, she practices what she preaches. I like how the book outlines the roadmap from finding the right investors to closing the deal. CTFC really is a comprehensive, step by step path to prepare you for what to expect. It is easy to read and just like how you should pitch investors, it's packed with powerful stories to drive the point home. Judy is the real deal.
Well done Judy, your work on this book will make a massive difference in clarifying the often complicated process of obtaining funding!In the chapter, "The Funding Mindset-How to Think Like and Investor" - Expertise is 1 of the Three Things Entrepreneurs Need to Get Funded.I feel this is a huge concept because there are internal and external factors: Internal because the entrepreneur needs the actual expertise to deliver the results promised, and External because their authority and expertise needs to be positioned so their target market see them as the obvious choice.
Judy Robinett nails it with Crack the Funding Code! Her decades of experience and knowledge show brilliantly in this guide to startup funding. But more that just funding, she provides sound advice for beyond funding. Her "Nine Numbers" and "Three Cs" are the map to attracting, acquiring, engaging, and ultimately satisfying investors and building valuable businesses. If you are seeking funding or thinking about seeking funding, Read This! Have everyone on your team read it. Follow the advice and you will succeed. Wisdom like this is priceless.
Crack the Funding Code is an easy to read book that provides some great practical advice and guidance for anyone trying to raise capital. As Judy points out, investors not only bring money, but a wealth of connections that can help a business to succeed. What i like most about the book is that it can help people who don't have access to private investors, or think they don't have that access, the tools they need to break into this private funding world and all its benefits to growing a business..
Judy Robinett and her co-contributors have written an exception guide for startups/entrepreneurs. It is clearly organized and guides startups/entrepreneurs through the various stages of the funding process. This book provides detail on how to find the right investors, what these investors are looking for and how to close deals. It also outlines pitfalls startups /entrepreneurs encounter along the way and how to avoid them. I found Chapter 3, Who’s Got the Money, particularly useful as it presents alternate funding sources. The Appendices are packed with additional detail around Judy’s previous exceptional work on Power Connecting and networking, a successful pitch deck example and due diligence resources. I highly recommend this book.
Judy Robinett nailed it in this book! If you are a startup founder and need guidance on reaching the right investors to fund your business, you must read this book. Not only does Judy meticulously lay out a solid foundation for attracting investors, she also provides guidance on everything you need for your business to succeed, by answering the ‘why’ you need what she’s recommending. She also brings the perspective of other expects to validate recommendations to assure the reader that the gems she’s providing is not given in a vacuum. This book has saved me hundreds of hours of research time and it comes from a well respected expert who has been there and done that. Thank you, Judy, for sharing yourself with us!
Judy Robinett truly understands the funding world and how it actually works. This is a very practical guide filled with insider information. Everyone who is looking for funding should read this book!Tim Cole
If you’re starting or already own a business and plan to seek funding, Judy Robinett’s book is an important read. Judy provides detailed guidance on finding the right investors and understanding what they’re looking for. From building a core network to preparing the slide deck for your perfect pitch to negotiating a deal, she covers all the bases.She explains key concepts from her excellent book, How to Be a Power Connector, that apply to the task of finding the right investors. The appendices alone are worth the price of the book. You get access to due diligence questions and checklists to make sure you cover all the bases when preparing to approach investors. Highly recommended!
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