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"We're smart. We're old. And we're the best at everything" - The World's First No-BS Guide to Legal Marketing and Branding, by Ross Fishman JD
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Review
Ross delivers again! To say that Ross has been and there and done that in the world of legal marketing would be a gross understatement. Decades of wisdom are delivered in a funny, insightful, and practical way that makes this essential reading for the legal marketing industry.--Nat Slavin, co-founder Wicker Park Group, 2007 LMA PresidentRead Ross's book! I am a (grateful) client of Ross Fishman and his marketing team. His creative, smart work helped me build my law practice into something I always hoped for, but didn't know how to achieve.--Brian J. Lewis, founding partner, Gibson & LewisRoss tells it like it is. From the beginning you are drawn in and find yourself commenting out loud, mostly in agreement. His examples are real life, which both attorneys and marketers can relate to. This is a must-read book.--Marcie Johnson, former Marketing Director, Chapman & Cutler, 1991 President NALFMA/LMA
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About the Author
“Many people consider Ross to be the nation’s foremost expert on law firm marketing.†-Of Counsel Ross Fishman is CEO of Fishman Marketing, specializing in strategy, branding, websites, and marketing training for law, accounting, and professional-services firms. A former litigator, marketing director, and marketing partner, he has helped 200 firms worldwide dominate their markets and generate revenue. A Fellow of both the College of Law Practice Management and the Litigation Counsel of America, he is a 5x winner of LMA’s prestigious “Best in Show†honor. Ross received LMA’s first peer-selected “Lifetime Achievement†award (1998) and was the very first inductee into the LMA’s international “Hall of Fame.â€Honored as a 2017 Lawdragon 100 Leading Consultant, Ross has rebranded hundreds of law firms, and presented marketing training or CLE programs 300 times from Iceland to Istanbul. He has written 250 bylined articles and authors a popular blog at fishmanmarketing.com/blog. Connect at LinkedIn.com/in/rossfishman or @rossfishman.
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Product details
Paperback: 200 pages
Publisher: Fishman Marketing, Inc.; 1 edition (February 2, 2017)
Language: English
ISBN-10: 0997967633
ISBN-13: 978-0997967630
Product Dimensions:
6 x 0.5 x 9 inches
Shipping Weight: 13.8 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
2 customer reviews
Amazon Best Sellers Rank:
#754,507 in Books (See Top 100 in Books)
I thoroughly enjoyed and highly recommend this book! I was an associate at one of the firms Ross profiles in this book and had such a wonderful, eye-opening time working with and learning from him on the firm's branding initiative, that it really helped to set me on my own path as a recruiter, business developer and marketer in the legal industry. Ross just gets it - why strategic marketing is important - and he's funny and smart about how he helps lawyers (a traditional, introverted, risk averse bunch on the whole) get there, too.
In this straightforward and fun-to-read book, the legal profession’s most-honored marketer details precisely how any lawyer can stand out, become a market leader, and build an overwhelmingly successful career. It also shows legal marketers how to help their lawyers and firms dominate their chosen markets. With 100+ color photos of brands, websites, ads, and logos, Ross lays out step-by-step what to do AND what to avoid. No dry prose, this book is edgy, entertaining, and perfect for lawyers, administrators, marketers, and marketing committees.
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